01 — Summary

I've been creating B2B and B2C content for 10+ years. After a short jaunt to flip some houses and start an arts-based nonprofit, I'm ready for another writing adventure!

02 — Experience

My writing career started in 2014 at Fit Small Business. I cut my teeth writing long-form (3,000+ words) small business software and service review articles and short-form copy (HAROS, guest posts, pop-ups, emails, surveys, webinars).

As the business grew, I changed roles, to email marketing manager and then finance CRO specialist. I grew their email list from just over 300 subscribers to over 5,000 in under a year. I also built out small business finance surveys and webinar systems, managing integrations between applications.

I moved on in 2017. I needed some first-hand business experience to round out my head knowledge. I flipped houses for a few years, started an arts-based social enterprise, and built websites for small business owners. It was a wild ride and I learned a lot about writing, branding, and creating content for a wide variety of businesses.

From 2023 - 2024 I created small-business evergreen, review, and best-of content for CNN Underscored Money. We built an extremely well-researched and best-in-industry small-business resource section by talking directly with real small-business owners and industry experts, until algorithm changes led to the layoff of my entire team in late 2024.

Since then, I've taken a break from online writing to start my own handyman business. The small-business landscape is constantly changing, and having on-the-ground experience running a business in 2026 gives me unique insight into the everyday realities small-business owners face.

I'm looking for my next writing adventure. Let's chat about how my unique experience and insight could benefit your team!